Driving Today

Live With Your Porsche

Iconic performance-car brand enters the lofty world of high-end residential real estate.

Imagine living in a luxury high-rise condominium unit that allows you to park your car directly adjacent to your apartment. No mingling with the riff-raff -- or other apartment-dwellers -- in a common garage. Instead, you and your car can engage in a 24/7 relationship.

Germany-based Porsche Design Group and prominent New York City/South Florida developer Dezer Properties have announced a master licensing agreement to expand the iconic auto brand’s reach into the residential real estate market, and the venture’s first project is a proposed 57-story ultra-luxury tower in Sunny Isles Beach, Fla. Among the key distinguishing features of the building is a one-of-a-kind robotic parking system, which will allow owners to park their vehicles in sky garages directly next to their units. You might want to think about getting your deposit down, because plans for the 132-residence tower have been approved by the city of Sunny Isles Beach.

“I could not envision a more exceptional project for our brand,” says Dr. Juergen Gessler, CEO of the Porsche Design Group. “The Porsche Design Tower would be representative of our company’s commitment to engineered luxury and the fundamentals that redefine luxury and deliver technically inspired products, such as this state-of-the-art parking system.”

The proposed building, to be located on a 2.2-acre parcel, will feature three circular platforms at the building’s center that will operate as passenger-speed automobile elevators. The elevators will be equipped with sensors that will take vehicles and their owners to their designated floors. The cars will then be parked in 284 robotic parking spaces adjacent to the owners’ units. Apartments at the Porsche Design Tower will range from 3,800 to 9,500 square feet, and more than half of the units will feature a duplex layout, with the ocean-facing units including a private pool. Porsche Design Tower units are expected to range in price from $2.9 million to $9 million.

 

 


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